At Puro we believe that by simplifying our lives we can find the freedom to enjoy what really matters – the pleasure of connecting with ourselves and each other. This is why our homeware is always hand-made with reduced materials and includes a signature style that grounded and soulful.

Image of myself in my studio

I have always found great joy in making and building things
by hand.

 
 

I grew up in a small rural village, Fivizzano in Tuscany. Fivizzano has a strong tradition in terracotta and marble sculpture.

Growing up in Tuscany instilled in me joy in the process of making. “I have always found great joy in making and building things by hand - it came easily and naturally for me - perhaps because I was surrounded by this as a child.”

However, I felt limited in that area the growing love of creativity invoked a hunger to explore, and I soon moved to Florence and after to London seeking a wider perspective. Over the twist and turns of the years that followed, “I found myself stuck in my day job, in front of a computer unfulfilled, in a world that was going in a direction I couldn’t relate to - consumerism, disposable low-quality products, seasonal trends and so on. It didn’t feel real to me.”.

I realised I needed to reconnect with nature and with a slower, more natural way of living and being. I found my new path through my love for food and food culture, remembering that from an early age I used to cook, making pizza and bread. “Food is important to me, connection with nature and people through the ritual of food, being around the table and the joy of serving and experiencing a moment of presence whilst eating.”.

This new path led me to seek out ways to connect more deeply with the Earth, organic shapes and raw materials, ultimately leading me to the elemental world of clay and the craft of ceramics. Today, I’m a fully trained ceramist at Turning Earth in London and at Artinsieme in Tuscany.

My ceramics business Puro makes handmade tableware and functional objects for our homes using stoneware and terracotta. My work is inspired by nature and the beauty of a simple life. Puro products are characterised by organic shapes, natural imperfections, the tactile nature of materials and unexpected combinations of texture.

 

My work is inspired by nature and the beauty of a simple life.

Made with love in Frome - Somerset

Curriculum Vitae

  • 2021-2021 - In Production, London

  • 2020 - A long weekend at the wheel - Turning Earth, London

  • 2019 - Summer ceramics immersion week - Turning Earth, London

    The course put me on another level.

    This course covers both hand-building techniques and wheel throwing, with a bit of extra on how to use the glaze. Turning Earth

  • 2018-2019 - Arti Insieme - Italy

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • 2017 - Weekend pottery course - London

    My first - weekend ceramic course - in my adult life, was at blueguypottery studio based in London run by the fantastic Thidaa.

  • 1986 - Introduction to clay - Fivizzano Ceramic Studio, Italy

    I was 10 years old and this was my very first introduction to clay - actually, I was using the air dry clay at home - beginner course for everyone. Learned handbuilt and decoration techniques.

Bisque cups
Stack of black clay plates
Clay

Follow my journey at @puroceramics